Caroline Kowalski, Sales Manager

Caroline Kowalski is a Sales Manager for New Frontier Data and leads our Equio sales, with a focus on advisory service projects. Since her start at New Frontier Data, she has developed and implemented a number of new sales processes to better serve customers and convey data’s essential role in navigating the industry.

Before joining the New Frontier Data team, she worked as a sales director for a custom research firm, Hanover Research. There, she developed her creative approach to selling and was quickly promoted from lead generation to running her own book of business. Her efforts led to several new outreach strategies adopted by the larger team and over $1.5 million in closed new business. Caroline is an alumnus of the University of Michigan, Ann Arbor.