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Cannabis Consumers Vary Greatly.

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CBD Archetypes

71873

Archetype Insight

34% of CBD consumers prefer infused foods and topicals

71885

6% of consumers

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Big Seed
Income 100-175k
Age 25-44

Café Chic
Income 100k+
Age 18-24

Metro Elite
Income $100-125k
Age 45-54

71888

24% of consumers

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Close & Content
Income up to $25k
Age 45-64

Growing
While Growing
Income $50-75k
Age 45-54

Latter Benefits
Income up to $25K
Age 65+

Sale & Savvy
Income $25-50k
Age 25-34

Silver Years
Income $25-75k
Age 65+

71887

13% of consumers

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Goal Getters
Income $125-175k
Age 35-64

Picket Fencers
Income $75-100k
Age 55-65

Platinum Joy
Income $75-150k
Age 65+

Second Winders
Income $75-100k
Age 45-54

Sunny Seniors
Income $25-50k
Age 55-65

71874

34% of consumers

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Collegiate Cities
Income $20-50K
Age up to 24

Come Uppers
Income $50-75k
Age 25-34

Culture Connoisseur
Income $75-100k
Age up to 34

DIY Domestics
Income $75-100k
Age 35-44

Dream Livers
Income $150k+
Age 25+

Ever Reaching
Income 50-75
Age up to 24

Minivan Matriarchies
Income $75-100k
Age 35-44

Top of the Hill
Income $100-125k
Age 55-64

71890

23% of consumers

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Family Matters
Income $50-75k
Age 35-44

First Name Neighbors
Income $25-50k
Age 45-54

Fledge to Grad
Income up to $25k
Age up to 24

Pathwalker
Income $20-50K
Age 35-44

Time Seasoned
Income $50-75
Age 55-64

Verdigris Polishers
Income up to $25k
Age 25-44

THC Archetypes

71881

Archetype Insight

57% of THC consumers use product forms other than flower

71883

 

15% of consumers

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Collegiate Cities:
Income $20-50K
Age up to 24

Fledge to Grad:
Income up to $25k
Age up to 24

Close & Content:
Income up to $25k
Age 45-64

71886

 

13% of consumers

See Profiles

Family Matters
Income $50-75k
Age 35-44

Big Seed:
Income $100-175k
Age 25-44

Café Chic:
Income $100k+
Age up to 24

71884

 

9% of consumers

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Ever Reaching:
Income $50-75K
Age up to 24

Second Winders:
Income $75-100k
Age 45-54

71882

9% of consumers

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Come Uppers
Income $50-75k
Age 25-34

71889

5% of consumers

See Profiles

Verdigris Polishers:
Income up to $25k
Age 25-44

71876

8% of consumers

See Profiles

Growing While Growing:
Income $50-75k
Age 45-54

Time Seasoned:
Income $50-75
Age 55-64

Picket Fencers:
Income $75-100k
Age 55-65

Platinum Joy:
Income $75-150k
Age 65+

71875

10% of consumers

See Profiles

Culture Connoisseur:
Income $75-100k
Age up to 34

Dream Livers
Income $150k+
Age 25+

71878

7% of consumers

See Profiles

Pathwalker:
Income $20-50K
Age 35-44

Metro Elite:
Income $100-125k
Age 45-54

71880

8% of consumers

See Profiles

Sale & Savvy:
Income $25-50k
Age 25-34

71877

16% of consumers

See Profiles

First Name Neighbors:
Income $25-50k
Age 45-54

Sunny Seniors:
Income $25-50k
Age 55-65

Silver Years:
Income $25-75k
Age 65+

DIY Domestics:
Income $75-100k
Age 35-44

Goal Getters:
Income $125-175k
Age 35-64

Minivan Matriarchies:
Income $75-100k
Age 35-44

Top of the Hill:
Income $100-125k
Age 55-64

Latter Benefits:
Income up to 25K
Age 65+

Targeting the Cannabis Consumer? Download the Consumer Archetype Pocket Guide.

71879

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