Cannabis Consumers Vary Greatly.
We Give You the Power to Know the Difference.
CBD Archetypes
![71885](https://demo.newfrontierdata.com/wp-content/uploads/2022/03/THE-ENTHUSIASTIC0DHIGH-SPENDER-copy.png)
![71885](https://demo.newfrontierdata.com/wp-content/uploads/2022/03/THE-ENTHUSIASTIC0DHIGH-SPENDER-copy.png)
THE ENTHUSIASTIC
HIGH SPENDER
6% of consumers
![71874](https://demo.newfrontierdata.com/wp-content/uploads/2022/03/CBDAcceptor.png)
![71874](https://demo.newfrontierdata.com/wp-content/uploads/2022/03/CBDAcceptor.png)
THE EXPERIENCED
CBD ACCEPTOR
34% of consumers
![71890](https://demo.newfrontierdata.com/wp-content/uploads/2022/03/THE-UNCONVINCED0DDABBLER-copy.png)
![71890](https://demo.newfrontierdata.com/wp-content/uploads/2022/03/THE-UNCONVINCED0DDABBLER-copy.png)
THE UNCONVINCED
DABBLER
23% of consumers
THC Archetypes
![71886](https://demo.newfrontierdata.com/wp-content/uploads/2022/03/THE-HEALTH-WELLNESS0DCONSCIOUS-copy.png)
![71886](https://demo.newfrontierdata.com/wp-content/uploads/2022/03/THE-HEALTH-WELLNESS0DCONSCIOUS-copy.png)
MODERN MEDICINALS
13% of consumers
![71875](https://demo.newfrontierdata.com/wp-content/uploads/2022/03/Engaged-Explorers_1.png)
![71875](https://demo.newfrontierdata.com/wp-content/uploads/2022/03/Engaged-Explorers_1.png)
ENGAGED EXPLORERS
10% of consumers
See Profiles Culture Connoisseur: Dream Livers
Income $75-100k
Age up to 34
Income $150k+
Age 25+
![71878](https://demo.newfrontierdata.com/wp-content/uploads/2022/03/legacy-Lifestylers-copy.png)
![71878](https://demo.newfrontierdata.com/wp-content/uploads/2022/03/legacy-Lifestylers-copy.png)
LEGACY LIFESTYLERS
7% of consumers
See Profiles Pathwalker: Metro Elite:
Income $20-50K
Age 35-44
Income $100-125k
Age 45-54
Targeting the Cannabis Consumer? Download the Consumer Archetype Pocket Guide.
![71879](https://demo.newfrontierdata.com/wp-content/uploads/2022/03/NFD-pockete-guide.png)
![71879](https://demo.newfrontierdata.com/wp-content/uploads/2022/03/NFD-pockete-guide.png)