Cannabis Consumers Vary Greatly.
We Give You the Power to Know the Difference.
CBD Archetypes


THE ENTHUSIASTIC
HIGH SPENDER
6% of consumers


THE EXPERIENCED
CBD ACCEPTOR
34% of consumers


THE UNCONVINCED
DABBLER
23% of consumers
THC Archetypes


MODERN MEDICINALS
13% of consumers


ENGAGED EXPLORERS
10% of consumers
See Profiles Culture Connoisseur: Dream Livers
Income $75-100k
Age up to 34
Income $150k+
Age 25+


LEGACY LIFESTYLERS
7% of consumers
See Profiles Pathwalker: Metro Elite:
Income $20-50K
Age 35-44
Income $100-125k
Age 45-54
Targeting the Cannabis Consumer? Download the Consumer Archetype Pocket Guide.

