Learn about our archetypes and profiles
Visit the cannabis consumer resource center
Cannabis Consumers Vary Greatly.
We Give You the Power to Know the Difference.
CBD Archetypes
Archetype Insight
34% of CBD consumers prefer infused foods and topicals
THE ENTHUSIASTIC
HIGH SPENDER
6% of consumers
THE EXPERIENCED
CBD ACCEPTOR
34% of consumers
THE UNCONVINCED
DABBLER
23% of consumers
THC Archetypes
Archetype Insight
57% of THC consumers use product forms other than flower
MODERN MEDICINALS
13% of consumers
ENGAGED EXPLORERS
10% of consumers
See Profiles Culture Connoisseur: Dream Livers
Income $75-100k
Age up to 34
Income $150k+
Age 25+
LEGACY LIFESTYLERS
7% of consumers
See Profiles Pathwalker: Metro Elite:
Income $20-50K
Age 35-44
Income $100-125k
Age 45-54
Targeting the Cannabis Consumer? Download the Consumer Archetype Pocket Guide.
