John Kagia applies his keen understanding of market research, business strategy and industry analysis to help high performing organizations achieve their strategic objectives. Leveraging his years of experience managing research studies for industry-leading clients including Accenture, Microsoft, The George Washington University, and the U.S. Department of State, Kagia brings a keen understanding of how market insights enable organizations to plan, grow, compete, and measure performance more effectively.
Kagia is particularly interested in helping to identify and build sustainable competitive positions. His passion about issues such as disruptive innovation and new market opportunities, has brought him to focus on identifying strategic business opportunities in the fast-evolving marijuana industry.
He received his MSc. in Marketing with a Market Research focus from Johns Hopkins University’s Carey Business School. He concurrently studied Japanese at the university’s School for Advanced International Studies (SAIS). He received an MA in Management from the University of Durham in the United Kingdom, and his B.A., Joint Honors, in Japanese and Management from the University of Leeds also in the UK.
Kagia is Past President of the Mid-Atlantic chapter of the Market Research Association (MRA), and has earned Professional Researcher Certification (PRC) status. He is also an active member of the American Marketing Association (AMA).