2022 Cannabis Digital Marketing Survey


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NXTeck and the Cannabis Marketing Association have partnered to conduct an open online survey targeting industry marketers to better understand and benchmark the current state of cannabis industry marketing practices with a focus on digital. Why you need this report:


  • More than 80% of cannabis marketers reported difficulty getting the right message to the right audience.
  • Cannabis marketers currently focus much of their limited resources on social media and other top-of-funnel brand awareness campaigns.
  • Most cannabis marketers work with shoestring budgets with nearly half reporting annual budgets less than $50,000.
  • Misuse or underuse of channels that perform well presents strategic opportunities to improve results from bottom-of-funnel efforts like email marketing and programmatic advertising campaigns.


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