The Power of Flower: Purchasing & Consumption Trends in the U.S. Cannabis Market


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While more than half (57%) of cannabis consumers report using both flower and non-flower products, flower remains king, accounting for 44% of total cannabis sales last year.

Why this matters: 
A fast-growing and dynamic cannabis marketplace is introducing cannabis to a wide range of current and potential consumers who are becoming more intentional about their use of the plant. As they seek to achieve desired outcomes, consumers are complementing, not replacing, their flower consumption.

What you will learn: 
This report examines key components of a relatively mature market to provide insights on the trajectory of flower in the United States. You will learn about the role of flower in the industry’s evolution, the consumers who enjoy it, and why brand positioning should reflect product preferences across consumer groups.