Legalization Drives Interest in Canna-Tourism
- According to New Frontier Data’s 2017 Cannabis Attitudes Survey, approximately one-fifth of respondents, 22%, indicated that they would be more interested in visiting a state which has legalized cannabis.
- The majority of respondents, 66%, reported that legalization would not influence their travel interest.
- Of the respondents who would be positively influenced by the availability of legal cannabis when selecting a destination, 84% said they were likely to purchase cannabis from a dispensary while there.
- Those who indicated that legalization would positively influence their decision to visit a state were most interested in visiting Colorado (61%) and California (59%). Second tier canna-tourism markets included Washington (37%), Oregon (36%) and Nevada (36%).
